The ideal way to lose weight

Unlike most diet plans, we don't believe that one size fits all so that's why we have a flexible and realistic approach to weight loss. We don't tell you what to weigh. Your ideal weight is personal to you and you decide what that is. We promote healthy living through the use of healthy food and snacks alongside Ideal Weight Nutrition Packs (shakes, soups, meals, bars) which each give you 25% of the vitamins and minerals you need each day to stay well nourished. We also offer cognitive behaviour coaching for those that want to change their eating habits and behaviours for good.

1. Choose a plan that's right for you or check your BMI for some help

2. Decide how many meals you want and add to your shopping cart

3. Register/log in and buy online to get meals delivered to any UK address